Mobile Phone Refresh: new iPhones and a move to Everything Everywhere
In 2011 the existing mobile phone contract with Vodafone came up for renewal and so, being diligent we decided to evaluate the top three/four mobile phone companies in the UK, Vodafone (again); o2; and Orange (which quickly became Everything Everywhere due to the merger between T-Mobile and Orange).
Our Vodafone contract had been a three-year deal, and our technology fund had expired. We were currently in a situation where a third of our user base had iPhones (some 3GS, some 4) and the rest were still on classic Nokia handsets which were starting to fall apart, consequently we were looking for a deal that satisfied a number of requirements. The issues that we wanted to solve were:
- Technology fund empty – we couldn’t get any more iPhones
- Data Usage – some users are utilising data despite not having an iPhone causing extra cost (no bundle)
- Signal Strength – some rare locations such as basement offices didn’t get signal.
- Cumbersome procedures – the method of setting up roaming and adding extra packages to mobile handsets is time consuming and awkward to complete.
- Disparate handsets
- Online billing system is not ideal